Brendan Cooper's Social Media Resource   by brendancooper
		PR Activity:	[Campaign measurement]
		Tool type:	[Social bookmarking]
		Tool name:	del.icio.us
		Description:	Obviously, I don’t have many results yet, though we have had some coverage in a couple of blogs, which I am tracking in our purpose-built delicious page. I am also tracking metrics with Feedburner, Google Analytics, and Veoh’s cool interface to detect how views of our videos (so far a little over 3,000).
		More info:	San Antonio Seaworld
		Theory/proof?:	Proof