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Filter:   ---- All ---- Announcements Blogger relations Brainstorming Campaign measurement Collaboration Conference briefings/support Corporate Social Responsibility (CSR) Crisis management Interviews Media relations News tracking Ongoing campaign Pitch/outreach Promotion Research Speeches Trend analysis Viral Blog indexes Blog searches Blogs Brandpulse Feedburner Forums Google Analytics Google Documents Google Earth Google Reader Google Trends Message boards News searches Onalytica Online Report Creator Tool Online databases Online personalised radio Picture sharing Podcasts RSS Skype Slideshare Social networks Video sharing Virtual worlds Wikis Theory Proof Add Duplicate Search 10 per page 20 per page 30 per page 50 per page 75 per page 100 per page 200 per page 1 - 100 of 140   Activity Resource Description Link Theory/proof?  Activity  Resource  Description  Link  Theory/proof?     Is Is not Starts with Ends with Contains Not contains Like Is empty Is not empty Is Is not Starts with Ends with Contains Not contains Like Is empty Is not empty Is Is not Starts with Ends with Contains Not contains Like Is empty Is not empty Is Is not Starts with Ends with Contains Not contains Like Is empty Is not empty Is Is not Starts with Ends with Contains Not contains Like Is empty Is not empty         Cancel Edit Viral Podcasts As part of a microsite could be added to the message mix. Would work very well to showcase tech PR credentials.   Theory Edit Viral Blogs As influence grows, so does word-of-mouth. Traditional PR techniques - surveys, polls, interviews - work spectacularly well in the blogosphere. They can all provide compellingly viral ways of spreading messages.   Theory Edit Viral Google Earth Where the hell is Matt' is a website that grew massively popular following the travels of Matt as he danced in front of famous landmarks. Google Earth KML: Be Where Matt Was Proof Edit Viral Video sharing YouTube is tailor-made for virals. Typically a successful viral will include off-the-wall content, and can be created from lots of small snippets of user-generated content 'stitched' together.   Theory Edit Viral Wikis Ogilvy used a viral video on YouTube for its Johnson and Johnson campaign. Ogilvy PR case study Proof Edit Viral Video sharing "Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. Viral Components The campaign includes Flickr, YouTube and Veoh sites that are all tied back to the main website. These platforms allow bloggers and coaster fans to easily post SeaWorld assets to their site and everyone can participate in commenting on the various social media platforms. Moreover, we have both a YouTube and Flickr group where people can share their own stuff. Seaworld San Antonio Proof Edit Trend analysis Google Trends Does exactly what it says on the tin! Google Trends Theory Edit Trend analysis Google Trends Seasonal trends for pizza offered as example use. Google Trends, News ...and Pizza Proof Edit Trend analysis News searches Could be used for monitoring trends when used with specific keywords.   Theory Edit Trend analysis Podcasts Could be used to initiate trend analysis by calling to action for listeners to take part in surveys by visiting web pages.   Theory Edit Trend analysis Blogs Blog searches can provide a useful resource for figuring out the overall sentiment for an issue.   Theory Edit Trend analysis Brandpulse Used by PRBlogger PRBlogger explanation Proof Edit Trend analysis Google Earth Overlays may show trends as well as static data, or static data could be built up by monitoring over periods of time   Theory Edit Speeches News searches Useful for gathering background information about issues and interviewees   Theory Edit Speeches RSS Michael Schuster of Knallgrau New Media Solutions (Vienna, Austria) presented a case study today called Antarctica 2005. His agency worked with an Austrian bank to sponsor one Dr. Melchior, who was traveling to the South Pole to break a world record for the fastest unsupported trek on the Admunson route (which he did). They decided to do a combination blog/podcast Antarctica 2005 Blog and Podcast Case Study Proof Edit Speeches Podcasts Waggener Edstrom Worldwide has handled speeches and interviews via podcast CPRF Social Media White Paper (PDF) Proof Edit Speeches Blog indexes Can offer good sources for researching speech content.   Theory Edit Speeches Blogs Transcripts of speeches can be made available through many media, such as blogs and wikis.   Theory Edit Speeches Google Earth Could be used to show supporting location of speech as part of social media release   Theory Edit Speeches Video sharing Providing the speech is of sufficiently professional standard, could provide an ideal means for disseminating video content.   Theory Edit Speeches Google Earth antarctica is one of coldest places on earth   Theory Edit Research Google Trends Share of searches (share of voice) over time to assess popularity of brands and products or look at the impact of marketing campaigns. Beyond PR blog discussion Theory Edit Research News searches Extremely powerful search features, especially when tied to RSS and viewed through a reader, can deliver news to you.   Theory Edit Research News searches FG uses all news searches that generate RSS feeds extensively. This provides the aggregated feeds to the right of the FG blog, and is used as part of a team news syndication service, aggregating feeds direct from blogs together with news search results. Friendly Ghost blog Proof Edit Research Online personalised radio FG has set up a corporate Pandora station within work. This is a great way to introduce colleagues to new media. Friendly Ghost blog Proof