Brendan Cooper Social Media Resource   by friendlyghost
		Activity:	Speeches
		Resource:	RSS
		Description:	Michael Schuster of Knallgrau New Media Solutions (Vienna, Austria) presented a case study today called Antarctica 2005. His agency worked with an Austrian bank to sponsor one Dr. Melchior, who was traveling to the South Pole to break a world record for the fastest unsupported trek on the Admunson route (which he did). They decided to do a combination blog/podcast
		Link:	Antarctica 2005 Blog and Podcast Case Study
		Theory/proof?:	Proof